Dixitque Deus Fiat Lux0%
Sharp questions. Hard work. The courage to swing at problems that look too big to solve.
Wednesday 1 July 2026 · Bangkok
| Time | Duration | Activity |
|---|---|---|
| 6:30 – 7:00 PM | 30 min | Registration & Guest Arrival |
| 7:00 – 7:05 PM | 5 min | Welcome & Opening |
| 7:05 – 7:10 PM | 5 min | Hammer Club + Judges & Criteria Intro |
| 7:10 – 8:00 PM | 50 min | Team Presentations (5 min pitch + 3 min Q&A) |
| 8:00 – 8:05 PM | 5 min | Judge Deliberation & Case Delivery |
| 8:05 – 8:10 PM | 5 min | Winner Announcement |
| 8:10 – 8:30 PM | 25 min | Networking Session |
| 8:30 PM | — | Event Concludes |
Revealing tonight · 9:00 PM BKK
Hammer Club is built on a simple idea — sharp questions, hard work, and the courage to swing at problems that look too big to solve.
This year, we are pointing that energy at one of the most expensive blind spots in Thai retail: SMEs sell millions of baht of product through Modern Trade every month, yet have almost no idea who is buying it. We invite you to fix that.
The brief is one sentence. The work is everything that sentence demands — the demographics, the channel, the price point, and a venture that still scales.
Age, gender, income proxy, location, basket context — for the shopper who actually picked the product off the shelf.
Makro, Central, Tops, 7-Eleven, Lotus's, Big C — wherever Thai SMEs are listed and competing for visibility.
Undercut the 300,000 THB benchmark by an order of magnitude, while still building a venture that scales.
Round 2 (final pitch) adds presentation, Q&A, GTM, financials, moat, and PDPA. See judging slide for full rubric.
Wednesday 1 July 2026 · 7:00 PM Bangkok. Register below to secure your seat — we'll email you the venue details closer to the date.